:
SIMON DENTON
HOSPITALITY CONSULTANT,
FOOD DESIGNER....
ARCHITECT?
My Curious Brain
Fun fact: my first career dream was actually to be an architect. But do designing menus and
designing buildings have anything in common?
Architect-level design applies to everything I do, from listening to the brief to implementing strategy, coaching, and financial analysis and reporting. Simultaneously, I'm fuelled by an insatiable curiosity that never stops asking "What if...?"
Your Curious Brain
When you work with White Label Kitchen, the team and I will bring our dedication to curiosity, but we one hundred per cent believe it is crucial that you carve your own path. There’s no point in getting out of bed in the morning if you don’t want to experiment, innovate or take risks.
Using our expertise and values inspired by changes in our industry, White Label Kitchen will walk with you and help you build confidence in delivering your goals across the board.
&
Why Simon?
How I got here...
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Managing Director at Zafferano
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Director at Richmond Catering
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Interim Ops/Project Manager Tech Integration at Fego Caffe
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Group executive chef at Swan at The Globe
My resulting skills...
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Solutions-driven leadership
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Coaching and leadership mentoring
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Demonstrated financial acumen
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Menu design and food logistics
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Effective cultural change management
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Short supply chain innovation
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New tech integration and project management
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Food development and innovation
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Strategic revenue and profit growth
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Major contract and venue mobilisation
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Optimisation of sales vs cost
Shortening the
Food Supply Chain
One of the answers to the sustainability question in the food industry lies in shortening the supply chain. This opens up so many possibilities long forgotten in our industry – transparency and honesty, removal of restrictive and unrealistic centralised hubs, rediscovering fresh seasonal, local food from our locality, reconnecting our communities, and regaining trust in the food that we eat.
Rethinking the concept of food from the soil up is the only way to pave the way for a more physically and mentally sound future - indeed, our very existence relies on it.
Collaboration is Key
Above all else, White Label Kitchen wants to empower you to become part of a growing, close-knit community with a consistent voice by working in an open and honest way.
We’ll ask tricky questions, get to the real answers and figure your business out together, then rediscover the DNA of real hospitality.
You will be the master of your destiny – we'll help empower you to make the decisions in your business that truly make a difference in a way that feels genuine and is truly sustainable.
