Concept development

A concept is easy to imagine but a little more challenging to breathe life into. Plenty of great ideas fall apart the moment they hit the operation. From pop up and street food to Brand identity.

I’ve created various concepts from scratch and mobilised them into working operations and ensure they are optimised to satisfy both the both the operation and the boardroom.

I will work closely with you and rigorously test the concept through to launch and find the relevant solutions required along the journey.

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Food trends with judgement

This is probably one of the most fun parts of my job, the food world is opening up to some incredible new ideas and trends lets keep an open whilst holding on to the core principles and skills the industry was built on.

I keep a close eye on where food is going (and where it has come from)— but the skill isn’t spotting the trend, it’s knowing which ones matter to your business and which ones are noise. My experience has now got to a place where I can identify what’s genuinely new versus what’s just come round again.

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Concept development

I will work closely with you and rigorously test the concept through to launch, one with a clear identity at heart that is perfectly aligned with the target market and holds margins once the doors open.

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Reading the market

Before committing it’s worth knowing the ground you’re standing on — who else is doing something similar, what they do well and where the genuine gaps are and identify the path with the least friction.

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